ADD SOFT outdoor lounge system
Francesco Rota is an interior and product designer based in Milan. Graduated in product design at Art Center College of Design in 1994, La Tour de Peilz (Switzerland), and in 1998 opened his own studio in Milano where he doesn't limit his work within only one field. The secret to his long-lasting success lies in the wide scope of his interests: product, furniture, lighting, showrooms, offices, residential interiors, events, etc. In 2013 he was appointed creative director of Lapalma. Apart from introducing new products for the brand, he aims at strengthening their positions in the most demanding world markets – Europe, North America and the far East.