Zenith returns to the INDE.Awards in 2018 as Platinum Partner. Taking the Asia Pacific’s best design to the global stage, we look forward to celebrating this region’s most excellent in creative practice.
There’s never been a better time to be a designer in the Asia Pacific. A strong regional economy, cutting edge technological capabilities, and unrivalled raw design talent have all converged at the right point in time to make now the most exciting period in our region’s design history. None of this is coincidental: over the past few years, the industry has worked to develop strong support structures and international mentorship programs to ensure sustainable growth and that the next generation of talent is provided with the guidance and assistance that they need to reach their full potential. The INDE.Awards do just this, providing the Asia Pacific with its foremost platform for recognising and nurturing regional talent and developing strong cross-country ties.
This year, Zenith will return as an INDE.Awards Platinum partner and once more contribute to enriching the region’s already diverse and dynamic design culture. An established leading light of Asia Pacific design, Zenith embodies all the characteristics that make the region’s design landscape so unique and exciting. Like the regional industry, Zenith blends a strong spirit of innovation and idiosyncratic design aesthetic with a thoughtful design process that is driven by a twin focus on style and functionality. Akin to the broader region, Zenith takes an unrelentingly forward-facing, trailblazing approach to design and is committed to developing new and unexpected responses to age-old design questions.
For over 60 years, Zenith has led our region in striking, eye-catching commercial design that doesn’t compromise on performance. From the tech boom to the open plan office, Zenith has responded thoughtfully and practically to every major contemporary design landmark. Their carefully considered approach has won admirers around the world. Zenith recently celebrated the launch of their new showroom in Shanghai, and continues to diversify its activity across the many commercial sub-sectors throughout the region.
Whether they’re in Sydney, Melbourne, Auckland, or Singapore, Zenith approaches all design with a high degree of sensitivity to local culture and design traditions. Their hubs across the region allow them to fully understand local design contexts and challenges and design accordingly. Zenith consistently distinguishes itself from its peers by reflecting a firm grasp of not only the brief but also the context from which this emerges, responding to this thoroughly and sensitively.
In today’s hyperconnected design industry, regional ties between designers, suppliers, and manufacturers are more important than ever. For designers, well-developed connections with manufacturers and suppliers feed the iterative design process and streamline manufacturing, allowing for the highest possible quality of finished product. Zenith understands this, and has developed strong manufacturing capabilities to support their design efforts within the region.
The INDE.Awards would not be possible without the generous support of Zenith interiors and our other sponsors. We are grateful for their ongoing commitment to celebrating the uniqueness of design in the Asia Pacific region and look forward to working together moving forward to strengthen existing regional connections and forge new ones.
By David Congram